Data protection information for our customers


We are delighted that you have visited our website. The protection of your personal data is important to us, and we want you to feel secure when you visit our website. We protect your privacy and your personal data. We process your personal data in accordance with the content of this Privacy Policy, the country-specific data protection regulations applicable to us and the General Data Protection Regulation (‘GDPR’).

In the following we will give you an overview of what information we collect during your visit to our website and how it is used:

1. Name and address of the controller

As the operator of this website,, Dinkelacker-Schwaben Bräu GmbH & Co KG, Tübinger Straße 46, 70178 Stuttgart is the controller within the meaning of the GDPR and other country-specific data protection regulations.

2. Data protection officer

You can contact our data protection officer at any time with any data protection concerns at

3. Personal data

Personal data means any information that relates to an identified or identifiable natural person; an identified or identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Personal data also includes information about your use of our website. In this context, we collect personal data from you as follows: Information about your visits to our website, such as the amount of data transferred, the location from which you access data on our website, and other connection data and files and other content that you access. This is usually done through the use of log files and cookies. Further information about log files and cookies can be found below.

Purpose of use and personal data concerned

The extent and nature of the collection, processing and use of your data differs depending on whether you visit our website solely to access generally available information or whether you make use of additional services.

a) Informational use

To use our website for informational purposes, it is generally not necessary for you to provide personal data. In this case, when you access our website, we only collect data that your web browser automatically transmits to us, such as

  • ● the IP address of your computer;
  • ● date and time of the page view;
  • ● your browser type, browser version and some browser settings;
  • ● the operating system used (Windows, iOS, Linux etc.);
  • ● the amount of data transferred and the status of transfers;
  • ● the website from which you accessed our site; and
  • ● other similar data and information used to avert dangers in the event of attacks on our information technology systems.

The IP address of your computer will only be stored in ‘log files’ for the duration of your use of the website and will then be erased immediately or anonymised by being truncated. The remaining data is stored for a limited period of time. We use this data to operate website, in particular to detect and eliminate errors on the website, to determine the utilisation of the website and to make adjustments or improvements.

b) Use when using further services

If you use further company services via our website, it may be necessary for you to provide personal data for this purpose.

The personal data required for the provision of the service can be found on the respective input screen.

You can provide further information on a voluntarily basis. You can tell which information is required and which is voluntary by the fact that the mandatory fields are each marked with an asterisk (*).

The processing of your data takes place exclusively for the purpose of providing the service you have requested.

4. Forms

Personal data that you enter via a form on our website is used to get in touch with you and to provide you with the information and answers you require.

As a company, all of our employees are dependent on having as close to the same level of knowledge as each other as possible. For this reason, we transmit customer data to our subsidiaries, representatives, distributors and suppliers of commercial products as required on a case-by-case basis. Beyond that, personal data is not transmitted to third parties.

5. Newsletter

If you want to subscribe to our newsletter, we need your e-mail address and confirmation that you are the owner of the e-mail address given and that you agree to receiving the newsletter. This data is only collected for the purpose of sending you the newsletter and to document our authorisation in this respect. The data will not be passed on to third parties. You can cancel your subscription to the newsletter at any time with future effect.

In addition, the following data is collected on registration:

  • ● IP address of the accessing computer; and
  • ● date and time of registration.

6. Registration/user account

On our website, we give you the option of accessing a personal user account after registration. The personal data that you provide when registering for your personal user account will only be used to create and manage your user account.

7. Cookies and web analytics tools

a) Use of cookies

We use cookies to track visitor preferences and to optimise the design of our web pages. Cookies are small text files that are saved on your computer when you visit our website. If you wish, you can delete cookies at any time. However, this can mean that individual functions are no longer available to you. To delete cookies, please refer to your browser’s help function.

b) Use of Google Universal Analytics

This website uses Google Universal Analytics, a web analysis service provided by Google Inc., Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). Google Universal Analytics also uses ‘cookies’, which are text files placed on your computer to help the website analyse how you use the site. The information collected by the cookie about your use of this website is generally sent to a Google server in the USA and saved there. However, if IP anonymisation is enabled on this website, your IP address will be truncated by Google within a member state of the European Union or other member states of the European Economic Area before it is sent. Only in exceptional cases is the full IP address sent to a Google server in the USA and truncated there.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. The IP address sent by your browser as part of Google Universal Analytics is not merged with other data from Google. You can prevent cookies from being saved by changing your browser settings. However please note that in this case you may be unable to use all of this website’s functions properly. You can also prevent the data generated by the cookie relating to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plugin available via the following link (

You can find more information on this at and (general information about Google Analytics and data protection).

We would like to point out that on this website, Google Universal Analytics has been extended by the code ‘gat._anonymizeIp();’ in order to guarantee the anonymous collection of IP addresses (‘IP masking’).

c) Use of DoubleClick Ad Exchange

Doubleclick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads have been displayed in your browser and which ads were clicked on. The cookies do not contain any personal information. The use of DoubleClick cookies only allows Google and its affiliates to show ads based on previous visits to our website or to other websites on the Internet.

Google sends the information generated by the cookies to a server in the USA for evaluation and it is saved there . Google complies with the data protection provisions of the ‘U.S. Safe Harbor’ Agreement and is registered with the U.S. Department of Commerce’s ‘Safe Harbor’ programme. Under no circumstances will Google merge your data with other data collected by Google. By using our website, you consent to Google processing data collected that concerns you and the previously described manner of data processing and the specified purpose. You can prevent cookies from being saved by changing your browser settings.

You can also prevent the data generated by the cookies relating to your use of the websites from being collected and processed by Google by downloading and installing the browser plugin available via the following link under the point ‘Extension to disable DoubleClick’.

More information about DoubleClick by Google and data protection can be found at

d) Google Maps

This website uses Google Maps, a map service from Google, to display an interactive map. By using Google Maps, information about your use of this website (including your IP address) may be sent to a Google server in the USA and saved there. Google may send the information obtained to third parties where required to do so by law, or where such third parties process the data on Google's behalf. Only when you actively click on the interactive map yourself does your web browser establish a connection with Google’s servers.

More information about data processing by Google can be found here:



8. Our social media presence/data processing by social networks

We have public profiles on social networks. You can find details about the specific social networks we use below.

Social networks such as Facebook etc. can usually analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media sites triggers numerous processing processes that are relevant to data protection. In detail:

If you are signed into your social media account and visit our social media page, the operator of the social media portal can associate this visit with your user account. However, in some cases, your personal data may be collected if you are not signed in or if you don’t have an account with that social media portal. In this case, as an example, the data may be collected by cookies that are saved on your end device, or by your IP address being collected.

Using the collected data, the operator of the social media portals create user profiles in which your preferences and interests are stored. This is how interest-related advertising can be shown to you on and outside of the respective social media pages. If you have an account with the respective social network, interest-related advertising can be shown on any devices that you are or were signed into.

Please also note that we cannot track all processing on social media portals. Depending on the provider, the operators of the social media portals may be able to carry out further processing operations. Details can be found in the terms of use and data protection regulations of the respective social media portals.

Legal basis
Our social media sites are designed to ensure an informative presence online. This is a legitimate interest within the meaning of point (f) of Article 6 (1) of the GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be stated by the operators of the social networks (e.g. consent within the meaning of point [a] of Article 6[1] of the GDPR).

Controller and assertion of rights
If you visit one of our social media pages (e.g. Facebook), we have joint responsibility with the operator of the social media platform for the data processing activities carried out during the visit. Generally, you can assert your rights (access, rectification, erasure, restriction of processing, data portability and complaints) both against us and against the operator of the social media portal (e.g. against Facebook).

Please note that despite the joint responsibility with social media portal operators, we do not have comprehensive control over the data processing activities of social media portals. Our options are largely determined by the respective provider’s corporate policy.

Storage period
The data collected directly by us via the social media presence is erased from our systems as soon as the purpose for its storage no longer applies, you request that we erase it, your consent to storage is withdrawn or the purpose for data storage no longer applies. Saved cookies remain on your device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no control over the storage period of your data that is stored by the operators of the social networks for their own purposes. Please contact the social network operators directly for further details (e.g. in their privacy policies, see below).

Social networks in detail

We have a Facebook profile. The provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can adjust your advertising settings yourself in your user account. Simply click on the following link and sign in: Please refer to Facebook's privacy policy for details:

Videos from the provider YouTube are integrated into our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. YouTube uses cookies for data collection and statistical data evaluation. These statistics allow YouTube to evaluate how often a video has been viewed, whether the video was viewed on YouTube or on which websites the video was embedded.

To protect your privacy, we only use embedded YouTube videos in advanced privacy mode. This means that YouTube does not save cookies for a user who views a website with an embedded YouTube video but does not click on the video to play the video. If the video is played, YouTube may save cookies on the user's computer, but no personal information about the playback of embedded videos is saved. For more information about privacy at YouTube (Google), please visit

9. No disclosure of your personal data

We do not disclose your personal data to third parties unless you have consented to the disclosure of such data or we are entitled or obliged to disclose such data by law and/or official or court order. This may, in particular, involve the provision of information for the purposes of criminal prosecution, security or enforcement of intellectual property rights.

10. Data security

All information that you transmit to us is stored on servers within the European Union. However, we secure our website and other systems against the loss, destruction, access, alteration or distribution of your data by unauthorised persons through technical and organisational measures. In particular, your personal data is transmitted by us in encrypted form. We use the TLS 1.2 (transport layer security) coding system.

11. Your rights

You have the right to

  • • receive information about the personal data we store about you free of charge (right of access);
  • • request confirmation as to whether we are processing personal data concerning you (right to confirmation);
  • • request that we erase personal data concerning you immediately, provided that
  • • the processing of it is no longer necessary and further GDPR requirements for erasure have also been met (right to erasure);
  • • demand the immediate rectification and completion of any inaccurate personal data concerning you (right to rectification);
  • • request that the processing of your personal data is restricted (right to restriction of processing);
  • • receive personal data concerning you in a structured, commonly used and machine-readable format (right to data portability);
  • • to object to the processing of your personal data (right to object); and
  • • you have the right not to be subject to a decision based solely on automated processing - including profiling - that has a legal effect on you or similarly significantly affects you (right to decide on a case-by-case basis).

Furthermore, you have the right to withdraw your consent to the processing of your personal data at any time with future effect.

Please contact our data protection officer for further information concerning your rights.

12. Erasure and suppression of personal data after the purpose has been fulfilled

We only process and store personal data for as long as is necessary to fulfil the purpose, but no longer than the end of the legal retention and storage periods.

If the purpose has been fulfilled and the legal retention and storage periods expire, the personal data will be erased or suppressed in accordance with data protection regulations.

13. Right to lodge a complaint

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of alleged infringement, if you consider that the processing of your personal data infringes the GDPR.

The competent supervisory authority responsible for data protection in accordance with Article 56 of the GDPR in the event of complaints is:

Landesbeauftragter für Datenschutz und Informationsfreiheit
Baden-Württemberg Dr. Stefan Brink

Postal address:
Postfach 10 29 32
70025 Stuttgart
Telephone: 0711/615541-0
Fax: 0711/615541-15

Dinkelacker-Schwaben Bräu GmbH & Co. KG
Tübinger Str. 46
70178 Stuttgart
Telefon +49/(0)711/64 81-0
Fax +49/(0)711/64 81-200